Black Friday warning as report finds only half of offers are the real deal

November 16, 2016 | 6years | NEWS AND INTEREST

Many products promoted as ‘on sale’ last year were actually cheaper before or after event, according to Which? investigation

Shoppers are being warned that Black Friday deals might not live up to the hype, after an investigation found that many products promoted as being “on sale” last year were actually cheaper before or after the event.

Currys and AO are singled out by Which?, the consumer group, which claims they may have broken government guidelines by inflating the “was” price to make promotions look more appetising.

“Consumers should be wary of claims of massive savings this Black Friday as they may not be as spectacular as they seem,” said Pete Moorey, the head of campaigns at Which?. “Shoppers might be surprised to learn that only half of Black Friday deals are actually cheapest on Black Friday.”

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