December 16, 2016 | 6years | NEWS AND INTEREST
Forget sector analysis, diversifying your portfolio, and even your own personal risk profile – how you invest comes down to the generation you grew up in
Where you put your hard-earned cash, how optimistic you feel about your investments, even how often you check your accounts are all heavily influenced by your age and experience.
That’s the conclusion of a major new study into how we manage our money, which has found a surprising gap in investor behaviour based on the generation we belong to.
Research by financial services company Hargreaves Lansdown has found that baby boomers – people aged 51 to 70 – and the so-called “silent generation”, those older than 71, feel particularly lucky with their cash. They have £4 in every £5 of their invested money in the stock market, and tend to trust a fund manager to make the most of their money.
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